Rob leads Lifeworks’ software design and development, leaving his start as a digital agency founder and software architect. He brings Lifeworks his personal, flexible software design perspectives developed through study and experimentation.

Formerly University of Michigan Engineering: Computer Science and Yahoo, Rob embraces theoretical computer science principles and practical software engineering design. He shares a passion for programming with friends leading software in big tech and startups, frequently discussing software innovation.

Rob’s experience with software product development directly influences the programming, architecture, design, and leadership decisions at Lifeworks.